Starting a business is not for the self-doubting. Or even usually the self-deprecating. The first thing you have to sell is yourself--like dating, but with a greater chance of landing in debt. Alex Blumberg tells the incredible, sweat-stains-and-all saga of a man fumbling through starting a new business, and the man is: himself. Plus a new story from Mike Birbiglia.
This American Life, Saturday at Noon and Sunday at 7:00 p.m. on NPR 89.1 FM/1550 AM.

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