
Sherlock Holmes Discussion with Dr. Jerrold Hogle
Arizona Public Media members and their guests enjoyed an afternoon of Sherlock Holmes on Sunday, April 29th at the Center for Creative Photography.
Led in an engaging discussion by the University of Arizona’s own distinguished professor Dr. Jerrold Hogle, the capacity crowd of more than 200 learned about the original Sherlock through the presentation titled, “Sherlock Holmes: His Ancestry and Descendents."
Dr. Hogle started with the following summation:
Though he appeared for the first time in Conan Doyle's "A Study in Scarlet" in 1887 and last appeared in print in 1927, the character of Holmes comes out of a rich history, not only in Doyle's own earlier life, but in previous literature. Since 1927, though, the key features of Holmes that make him a special and unique character have been honored as much in the breach as in the observance in adaptation after adaptation. Which can be said of the new "Sherlock" series that does place the character in a very modern setting: is Bendedict Cumberbatch close enough to Doyle's Holmes or not?
The audience then watched the first 20 minutes of the first episode in the Second Series titled, “A Scandal in Belgravia” where Sherlock and Watson are plunged into a case of blackmail involving crafty dominatrix Irene Adler, whose motto is "know when you are beaten." It seems she has incriminating photos of a session with a British royal. Can she outsmart Sherlock at his own game? And at a battle he is ill prepared to wage — love?
Dr. Hogle took questions from the audience, discussing different perspectives from the “new” Sherlock as compared to the historical figure.
MASTERPIECE MYSTERY: Sherlock, Series 2, Sundays at 8 p.m. on Arizona Public Media HD-6.

AZPM Strategic Plan
A Summary of the Plan
In a rapidly changing professional environment, Arizona Public Media is putting forth its strategic plan in order to remain relevant and financially independent as it brings Southern Arizona and the world the best public broadcasting has to offer. Your input and participation is important. Please visit the website about.azpm.org and offer your comments or questions about the strategic plan or any of our services.
Intent
Arizona Public Media (AZPM) is a trusted source of information that promotes thoughtful conversation and community collaboration. AZPM will create, acquire, and distribute distinctive and relevant content for, with and about Southern Arizona, The University of Arizona, and the Southwest.
Key Elements of the Plan
Have engaged, supportive, and informed audiences cultivated through the development of distinctive original content for and about them. AZPM will be widely recognized for contributing to the lifelong education of the residents of Southern Arizona. (Audience Development)
Expand sources of income and raise diverse, reliable and growing revenues to sustain the organization’s mission and ensure that all resources are used to their full potential. (Financial Sustainability)
Attract and retain a skilled, flexible, responsible workforce dedicated to the mission and values of AZPM. (People & Culture)
Secure highly valued and mutually-beneficial strategic partnerships with for-and non-profits, and UA departments which are centered on collaborative original content development and community building. (Strategic Partners)
Obtain and utilize robust and flexible technical resources which ensure reliable ongoing operations and also support strategic content development and distribution. (Technology)
Content Will Focus on Key Areas
•News and PublicAffairs
•Science, Health, and Technology
•Nature and the Environment
•Arts and Culture
•Education and Civics
What is Transformational About This Plan?
If AZPM is successful with this plan, by 2015, AZPM will have:
• National quality originally-created content with an increased focus on radio news
• Robust engagement with our audiences and increased viewer feedback
• Increased sources of revenue
• Foundation for a Capital Campaign for a new facility
• Independent, responsive, energetic organizational culture with a professional and healthy competitive work environment
• Strategic partnerships to increase content production and/or access to original content, and opportunities for national distribution
• Reliable, cutting edge delivery systems
• Maximized distribution platforms to gain largest audience share possible
• Expanded online opportunities inside and outside AZPM
Now Showing at Your Library in May
Pima County Public Library in partnership with Arizona Public Media and Community Cinema presents Now Showing at Your Library, which features screenings of films from the Emmy Award-winning PBS Series, Independent Lens.
A formidable figure standing at 5'8" and weighing more than 300 pounds, Cheryl Haworth struggles to defend her champion status as her lifetime weightlifting career inches towards its inevitable end. Her journey as an elite athlete presents physical and personal challenges, including popular notions of power, strength, beauty, and health.
Saturday, May 12 at 1:25 p.m., Woods Memorial Library
Monday, May 14 at 6:00 p.m., Himmel Parl
Saturday, April 19 at 3:30 p.m., Miller-Golf Links Library
Monday, May 21 at 4:00 p.m. at Mission
Saturday, May 26 at 2:00 p.m., Joyner-Green Valley Library
Watch Lift Like a Girl! on PBS. See more from Independent Lens.
Click here for the Now Showing at Your Library schedule or call 791-4010 for more information.
Strong Premieres July 2012 on PBS












